Q. Why is UZURI using the hair salon as an intervention point to improve healthcare?
A. UZURI is distinct in the marketplace and has no direct competitors for our combined health and beauty services. However, the idea that UZURI is built on– the hair salon as a healthcare intervention point– is not a new one. A number of research studies by leading universities in the United States have successfully used the barber shop and hair salon to improve healthcare outcomes in communities of African descent. That is because beauty salons in Africa, and across the diaspora, occupy a significant role within the community– one that extends well beyond simply rendering services. People trust their stylists, and discussion of important issues in these spaces is common. As such, these trusted spaces combine with already routine visits to provide a unique entry point for community-based interventions.