Africans often have a sick-care mentality and seek healthcare with a physical sign of a disease.
— David O. Adesanya, MD
Today, 70% of the deaths in sub-Saharan Africa (SSA) are attributed to preventable or easily treatable conditions (WHO). Despite governmental and NGOs efforts to improve access to care, individuals still display a “sickcare” mentality, only going to the doctor when ill. This mentality, influenced by factors such as cost, convenience, and lack of knowledge about the importance of primary/preventative care, is a major determinant of poor healthcare outcomes in SSA.
What if health services moved into places people already go?
- The Nation Magazine
UZURI transforms the current system by shifting preventive and primary care into daily life.
In Uganda, beauty services are incredibly popular: women spend a minimum of 90 minutes per month in beauty salons and men spend a minimum of 40 minutes per month in the barber's chair. As men's grooming services gain in popularity, their hours continue to increase. Our company leverages this established industry as an entry point to healthcare because it is a natural fit: a healthy glow is an integral part of beauty. By presenting primary care alongside skin/hair/nail services, we aim to reshape the perception of primary care to create a holistic wellness experience.